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What are the competitive advantages of fine chemical products
作者:某化学科技公司            发布时间:2022-02-20

The so-called fine chemical products (i.e. fine chemicals) refer to chemical products with specific application functions, technology intensive, strong commerciality and high added value. Methyl sulfonyl chloride plant generally refers to the chemical enterprises producing fine chemicals as fine chemicals, which is referred to as fine chemicals for short. So what are the competitive advantages of fine chemicals?

1. Product technology and R & D capability

Fine chemical industry is a technology intensive industry, which needs strong scientific research force as the backing. Strengthening technological innovation and developing high-performance, professional and green products have become an important feature of the competition and development of fine chemicals in the world.

2. User centered application technology service system

The characteristics of fine chemical products determine that manufacturers should not only pay attention to the research and development of product production technology, but also establish customer-centered product application technology development and service. For example, the application of composite technology in application research is the key technology in the development of special chemicals. Through compounding, it can play the role of synergy and cost reduction, so that the performance of special chemicals is better than that of single component fine chemicals, and can better meet the needs of users.

3. Marketing channels and brands

Compared with basic chemical products, fine chemical products are closer to or directly oriented to end users, and users' needs are increasingly diversified and personalized. Its product characteristics are closer to civil products, which are shown in paint, pigment products and adhesive products. Fine chemical enterprises should pay attention to and gradually establish their own product marketing channels, and take cultivating brand degree as one of the important means to improve competitiveness.

4. Raw materials and costs

Basic raw material chemicals often take cost as the main competitiveness factor. From optimizing the procurement mode of raw materials to integrating the petroleum and mineral resources upstream and even more upstream of the product chain, the core driving force is to improve the competitiveness of products by reducing costs Compared with basic chemical raw materials, except that traditional fine chemical products such as dyes and coatings account for a large proportion of raw material costs, fine chemical products generally account for a low proportion of product costs. Compared with technical factors, raw materials and cost are not the key factors to determine the competitiveness of products.


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